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Amanda Slavin (listed on last year’s Forbes 30 Under 30 for Marketing and Advertising) is a Millennial and Generation Z expert and the CEO/Founder of CatalystCreativ, an experience studio that’s focused on helping cities, brands and institutions flourish by developing educational and inspirational strategy, along with on and offline campaigns to engage Millennials. CatalystCreativ is backed by Zappos CEO and venture capitalist Tony Hsieh as part of the Downtown Project. Slavin and CatalystCreativ have worked with brands spanning from NPR, Dell, Ekocycle and Starwood Hotels.

Slavin earned her Masters in Curriculum and Instruction from the University of Connecticut’s Neag School of Education and wrote her thesis on the impact outdoor community has on engagement, creating a metrics of engagement. She has used this foundation of understanding engagement in her approach to grassroots marketing and business development. Slavin started with Paige Management in 2009 and built a community of clientele, bringing the company from its $3 million status to more than $30 million in 2012. She is still a partner in one of their properties, 121 Fulton Street. Slavin co-founded and launched the Charity Connector event series, a socially nonprofit event series that started at Paige Management in 2010, and has worked with 200 nonprofits building community through strategic partnerships, events and marketing to help engage more individuals to support their fundraising efforts.  Past experience includes overseeing partnerships with Axe/Unilever and Madison Square Garden, as well as creating and spearheading a 16 week activation for LVMH’s launch of Moet Ice in 2010, overseeing and activating a 16 week launch of events, tastemaker dinners and experiential marketing.

Slavin has served as an event organizer for TEDx Big Apple, as a producer of Global Citizen Festival, and is a founding advisory board member for NPR's millennial arm, GenListen. Slavin is an advisor to Mama Hope, Global Citizen, and I Am That Girl, is a member of the World Economic Forum, Global Shapers, TED, Summit Series, Nexus and PTTOW. Amanda is a seasoned presenter with past speaking engagements including SXSW, BizBash Innovation Forum, TEDx and 99U.  She is a frequent contributor for Inc., Huffington Post, Wall Street Journal and Business Insider.